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Email marketing platforms compared

Plans change often, so instead of copying prices that go stale, we link each official pricing page. Fit notes come from each vendor's own positioning. Last checked 2026-10-24.

PlatformBest fitPricing source
KitCreators selling digital products and coursesKit pricing page (check current plans)
beehiivNewsletter-first publishers, ads and paid subscriptionsbeehiiv pricing page (check current plans)
MailerLiteBudget-minded small businessesMailerLite pricing page (check current plans)
BrevoBusinesses that also want SMS and transactional emailBrevo pricing page (check current plans)
ActiveCampaignAdvanced automation and CRMActiveCampaign pricing page (check current plans)
GetResponseWebinars and funnels alongside emailGetResponse pricing page (check current plans)
AWeberSimple, long-established small-business emailAWeber pricing page (check current plans)
MoosendLow-cost automationMoosend pricing page (check current plans)
GhostPublishers who want an open-source site plus newsletterGhost pricing page (check current plans)

Quick take

If you are a creator selling products, start with Kit. If the newsletter is the product, look at beehiiv or Ghost. If you are a small business on a budget, MailerLite or Brevo usually cover the basics. If you need deep automation, ActiveCampaign.

[DRAFT: add verified plan prices with dates before publishing.]